Legacy model
Push / asset-out
Move tickets, ignore audiences
Blast lists built on guesswork
Free tickets, low commitment
8 invites to fill 1 seat
Misses are dead air
LOYALTY INTELLIGENCE PLATFORM
We help large enterprises connect their sponsoring investments directly to their audience data.
We capture the entire value stream from your sponsoring asset inventory towards ticket distribution.
TRUSTED BY
From ticket logistics to loyalty intelligence
Maximising the impact of every sponsorship asset, from match-day seats and festival passes to hospitality and concert tickets, by orchestrating them with high-intent audiences.
Festivals
500KUsers managed
1M+Tickets distributed fairly
15Orgs unified at Paris 2024
10+Years of high-intent orchestration
The paradigm shift
Capture demand. Don't chase attendance.
The old playbook pushes tickets at lists built on guesswork. The new one pulls intent from the people who genuinely want to be there.
Seaters model
Pull / intent-in
Start with the guest, not the seat
Reserve lists built on intent
Won experiences, real value
Every invite earns its seat
Misses build fairness credit
Trusted by industry leaders
See how leading organizations use Seaters to maximize their event ROI
The power of experiences: how KPN builds customer loyalty with Seaters. By offering customers access to top-tier sporting events, KPN creates memorable moments that strengthen customer loyalty.
Discover how BNP Paribas is leveraging Seaters to distribute tickets for its We Love Cinema initiative.
Seaters had the honor of assisting 15 customers during the Paris2024 Olympic Games! Allocated over 100,000 tickets to their diverse stakeholders, representing 1% of the total available tickets.
Automation is not a loyalty strategy
In 2026, every brand has a tool to send a ticket. Yet the same problems persist, automation without intent is just faster waste.
0%
of seats never get filled, empty hospitality is empty signal
0%
of guests cancel within 48h, last-minute drop-off destroys planning
0%
of events struggle to prove ROI, activation without measurement is theatre
0:1
average invite-to-seat ratio, push lists are inefficient by design
