THE LEADING LOYALTY INTELLIGENCE PLATFORM

Seaters is an all-in-one platform for businesses to maximise the value of their sponsoring assets and streamline invitation workflows. We make sure that you'll invite the right guest to the right event based on people's individual preferences and expected ROI.

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TRUSTED BY

From ticket logistics to loyalty intelligence

Maximising the impact of every sponsorship asset, from match-day seats and festival passes to hospitality and concert tickets, by orchestrating them with high-intent audiences.

Festivals

500KUsers managed

1M+Tickets distributed fairly

15Orgs unified at Paris 2024

10+Years of high-intent orchestration

The paradigm shift

Capture demand.Don't chase attendance.

The old playbook pushes tickets at lists built on guesswork. The new one pulls intent from the people who genuinely want to be there.

Legacy model

Push / asset-out

Move tickets, ignore audiences
Blast lists built on guesswork
Free tickets, low commitment
8 invites to fill 1 seat
Misses are dead air

Seaters model

Pull / intent-in

Start with the guest, not the seat
Reserve lists built on intent
Won experiences, real value
Every invite earns its seat
Misses build fairness credit

Trusted by Industry Leaders

See how leading organizations use Seaters to maximize their event ROI

The power of experiences: how KPN builds customer loyalty with Seaters. By offering customers access to top-tier sporting events, KPN creates memorable moments that strengthen customer loyalty.

Discover how BNP Paribas is leveraging Seaters to distribute tickets for its We Love Cinema initiative.

Seaters had the honor of assisting 15 customers during the Paris2024 Olympic Games! Allocated over 100,000 tickets to their diverse stakeholders, representing 1% of the total available tickets.

Automation is not a loyalty strategy

In 2026, every brand has a tool to send a ticket. Yet the same problems persist, automation without intent is just faster waste.

of seats never get filled, empty hospitality is empty signal

of guests cancel within 48h, last-minute drop-off destroys planning

of events struggle to prove ROI, activation without measurement is theatre

0:1

average invite-to-seat ratio, push lists are inefficient by design

THE LOYALTY INTELLIGENCE ENGINE

The engine that powers fairness, transparency, and data-driven loyalty, for every sponsorship asset you hold. Six capabilities orchestrate the full intent-in flow, from capturing high-intent demand to fair-play allocation, distribution, and full compliance.

GUEST MANAGEMENT

Our Guest Management automates and perfects your event invitation process, ensuring high relevance and maximum acceptance rates for every event.

Profile and segment: Capture detailed guest preferences, historical engagement, and specific needs to accurately understand and finely segment your audience. This ensures every invitation is perfectly tailored to your clients, customers, or employees.

Capture demand: Empower guests and stakeholders to proactively express interest in specific events. This approach drastically increases acceptance rates and minimizes wasted allocations by inviting those who genuinely want to attend.

Integrate and optimize: Connect existing business data (like CRM) to enrich guest profiles. The platform uses this comprehensive data to strategically optimize invitations for maximum business impact and strategic alignment.

ASSET INVENTORY

This is the foundational and critical stage where all your event assets are securely gathered, meticulously categorized, and fully organized, establishing the single source of truth for your entire portfolio and preventing costly errors.

Centralisation of assets across the firm: Bring all fragmented hospitality assets - including tickets, luxury suite access, VIP experiences, and related documentation - into one central, accessible, and secure digital hub. This central repository eliminates the risk of double-booking and ensures every department works from the same, accurate, real-time inventory count.

DEMAND CAPTURE

Accurately gauge genuine interest and forecasted demand from your target audience, spanning B2B customers, internal stakeholders, and the general public, to inform strategic, data-driven allocation decisions.

Self-service invites: Provide your key B2B customers and partners with a professional portal where they can browse available events and proactively register their interest, collecting critical intent data.

Direct invites: Enable your sales and account management teams to easily execute personalized, direct invitations to specific clients or prospects, maintaining central control and documenting the business rationale.

Reserve list: Create a transparent, automated waiting list available to everyone who wishes to sign up. This enables the efficient distribution of last minute cancellations, maximizing asset utilization.

TICKET ALLOCATION

This is the strategic core of the platform, leveraging your captured demand and predefined business priorities to enable fair play distribution, transparently, and strategically assigning valuable hospitality assets for maximum ROI and fairness.

Decide who gets the tickets: Use a dynamic, seamless RSVP process integrated with your customizable priority and fairness rules. These rules automate the decision making process, ensuring that the right people, those who maximize business return or satisfy internal policies, get the confirmed seats without manual, biased intervention.

DISTRIBUTION

Ensure the final delivery of event assets is secure, instantaneous, and highly efficient. This provides a smooth, professional, and high class experience for every confirmed guest.

Distribute the tickets: Allocation can happen months in advance. However, distribution timing is flexible, depending on the event type. For simple events, allocation and distribution are one step. But for public events where resale is a risk, tickets are securely delivered only a couple of days before the actual event.

COMPLIANCE MANAGEMENT

Our Compliance Management is essential for large organizations, ensuring fair, ethical, and fully compliant usage of all hospitality and sponsoring assets, minimizing regulatory and reputational risk.

Define rules: Easily set, communicate, and enforce corporate policies and regulatory guidelines (e.g., gift and entertainment limits) across all platform users, monitoring adherence via integrated compliance modules.

Traceability: By centralizing all assets and streamlining distribution workflows, we help you significantly improve tracking and tracing of who received what, when, and where.

Reporting: We provide compliance teams with the instruments they need to automate as much of the work as possible for themselves, employees and external guests. Turn centralised data into your advantage!

The long-standing collaboration between KPN and Seaters is a great success! As one of the first launching customers in the Netherlands, tens of thousands of KPN customers in the business market, consumer market, and employees have received tickets for events via the reserve list principle since 2015. This is always done fairly and efficiently thanks to Seaters' flawless algorithm, without devaluing the tickets. Whether it's tickets for sporting events like football and skating, or music events like concerts for MEAU or festivals like the Amsterdam Summer.

Mark Versteegen

Director Sponsoring KPN

Our goal as an Official Partner of the VriendenLoterij Eredivisie was to connect with football fans across the Netherlands in a truly meaningful way. The collaboration with Seaters has been instrumental in this, allowing us to seamlessly integrate our sponsorship benefits directly into the PLUS app in a short timeframe. Seeing that over 10.000 customers are requesting tickets on a weekly basis confirms we're successfully turning everyday grocery shopping into matchday dreams.

Thijs Junte

Marketing Manager Plus Retail

ONE PLATFORM FOR ALL STAKEHOLDERS

Seamless event management

The Seaters platform empowers hospitality managers to seamlessly manage and optimize event invitations, guest lists, and ticket allocations. By centralizing all hospitality assets in one place, they can ensure the right guests - whether clients, partners, or VIPs - receive a seamless experience while maximizing event ROI. The platform's automation and reporting tools help streamline workflows, reduce manual efforts, and provide real-time insights into guest engagement and attendance.

USED ACROSS INDUSTRIES

Trusted by organizations in diverse sectors worldwide

Banking & Finance

TelCo

Automotive

Professional services

Banking & Finance

TelCo

Automotive

Professional services

Banking & Finance

TelCo

Automotive

Professional services

FMCG & retail

Pharma & healthcare

Energy & Utilities

Media & entertainment

FMCG & retail

Pharma & healthcare

Energy & Utilities

Media & entertainment

FMCG & retail

Pharma & healthcare

Energy & Utilities

Media & entertainment

INTEGRATE WITH THE CRM SYSTEM OF YOUR CHOICE

Seamlessly connect with your existing tools and workflows

Or custom API connection

STILL HAVE QUESTIONS ABOUT SEATERS?

Ready to reimagine your loyalty programs?

Let's discuss how Seaters' loyalty intelligence platform can maximise the impact of every sponsorship asset by orchestrating it with high-intent audiences.

Contact

Fred Versyck

CPO

Schedule a Meeting

THE LEADING LOYALTY INTELLIGENCE PLATFORM

From ticket logistics to loyalty intelligence

Capture demand.Don't chase attendance.

Trusted by Industry Leaders

Automation is not a loyalty strategy