Compliance
Every invitation, seat and acceptance is recorded, so you can answer the board without reconstructing it from mailboxes.
- Permanent, per-event records
- Permissions tracked per guest
- Automated reporting for compliance teams
Seaters automates your sponsorship and invitation workflows by connecting inventory tracking, business logic, and ticket distribution so the right asset reaches the right guest at the right time.
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Companies spend millions on sponsorships, skyboxes and VIP seats with the aim of earning loyalty.
Yet the process of getting the right tickets to the right guest is labour intensive and prone to error, with no sight on ROI.
We fixed it.
See how leading organizations use Seaters to maximize their event ROI


The power of experiences: how KPN builds customer loyalty with Seaters. By offering customers access to top-tier sporting events, KPN creates memorable moments that strengthen customer loyalty.


Discover how BNP Paribas is leveraging Seaters to distribute tickets for its We Love Cinema initiative.


How CNOSF and its partner federations distributed 100,000+ Paris 2024 tickets across 15 federations and 350 sessions, fairly and transparently, on a single Seaters platform.
We set up your environment: your audiences, your rules and your first experiences, with no implications for your team.
We connect what you need, from SSO to your CRM, and load your asset inventory.
Your first fixture goes live to a real audience. Your Seaters contact stays with you.
Every brand has a tool to send a ticket, yet the same problems persist.
of seats never get filled
of guests cancel within 48h
of events struggle to prove ROI
average invite-to-seat ratio
Every capability plays its part across three phases: listen to your guests, match them to the right seats, then improve with what you learn.
Every invitation, seat and acceptance is recorded, so you can answer the board without reconstructing it from mailboxes.
See how active your guests are, what they prefer and how they enjoyed each event, then segment them to target the right people next time.
The long-standing collaboration between KPN and Seaters is a great success! As one of the first launching customers in the Netherlands, tens of thousands of KPN customers in the business market, consumer market, and employees have received tickets for events via the reserve list principle since 2015. This is always done fairly and efficiently thanks to Seaters' flawless algorithm, without devaluing the tickets. Whether it's tickets for sporting events like football and skating, or music events like concerts for MEAU or festivals like the Amsterdam Summer.

Mark Versteegen
Director Sponsoring KPN
Our goal as an Official Partner of the VriendenLoterij Eredivisie was to connect with football fans across the Netherlands in a truly meaningful way. The collaboration with Seaters has been instrumental in this, allowing us to seamlessly integrate our sponsorship benefits directly into the PLUS app in a short timeframe. Seeing that over 10.000 customers are requesting tickets on a weekly basis confirms we're successfully turning everyday grocery shopping into matchday dreams.

Thijs Junte
Marketing Manager Plus Retail
Trusted by organizations in diverse sectors worldwide
Seamlessly connect with your existing tools and workflows, or build a custom API connection






Let's discuss how Seaters' loyalty intelligence platform can maximise the impact of every sponsorship asset by orchestrating it with high-intent audiences.
Contact
Fred Versyck
Head of Product and Operations
